Privacy policy

Introduction

We, Dwarika Trends ("we", "us", "our"), operate our business through dwarikatrends.in ("Platform").

At Dwarika Trends, we respect your privacy and are committed to taking reasonable precautions to protect your information and comply with applicable data protection and privacy laws.

This Privacy Policy outlines how we collect, use, store, disclose, and protect your information when you interact with our Platform.

Please note that this Privacy Policy may be amended or updated from time to time to reflect changes in our business practices, services, or applicable laws. We encourage you to review this Privacy Policy periodically.

By accessing or using our Platform, you agree to the collection, use, sharing, and storage of your information in accordance with this Privacy Policy.

Collection of Information

We collect information that you voluntarily provide and information generated through your use of our Platform.

Personal Information We May Collect

When you register, place an order, contact us, or interact with our Platform, we may collect:

First and last name
Email address
Mobile phone number
Shipping and billing address
PIN/ZIP code
Demographic information (such as age, gender, date of birth, anniversary dates, etc., if voluntarily provided)
Feedback, reviews, opinions, and survey responses

Information Automatically Collected

When you access our Platform, we may automatically collect:

Device information
IP address
Browser type and version
Operating system
Network carrier
Location information (where permitted)
Referring website information

We may also collect information about:

Pages viewed
Products viewed
Search queries
Items added to cart
Items added to wishlist
Clickstream activity
Frequency and duration of visits

Payment Information

When you make a purchase, payment transactions are processed through secure third-party payment gateways.

We may collect and store transaction-related information such as:

Billing details
Shipping details
Transaction identifiers

We do not store complete credit card, debit card, UPI PIN, CVV, or banking credentials on our servers.

Additional Information

We may collect information when you:

Participate in contests, promotions, giveaways, or surveys
Contact customer support
Submit warranty, replacement, or return requests

Use of Information

We use your information for the following purposes:

Processing and fulfilling orders
Delivering products and services
Providing customer support
Managing returns, replacements, and warranty claims
Sending order confirmations and shipping updates
Sending service-related notifications
Improving our products, website functionality, and user experience
Personalizing product recommendations
Conducting analytics and research
Preventing fraud and unauthorized activity
Complying with legal obligations

We may also use your contact information to send promotional communications, offers, and updates. You may opt out of such communications at any time.

Cookies and Similar Technologies

We may use cookies, pixels, and similar technologies to:

Improve website performance
Remember user preferences
Analyze website traffic
Personalize content and product recommendations
Measure advertising effectiveness

You may disable cookies through your browser settings. However, certain features of the Platform may not function properly if cookies are disabled.

Disclosure of Personal Information

We may share your information on a need-to-know basis with trusted third parties including:

Payment gateway providers
Shipping and logistics partners
Technology service providers
Website hosting providers
Marketing and analytics partners
Customer support service providers

These service providers are required to protect your information and use it only for authorized business purposes.

We may also disclose your information:

To comply with legal obligations
To respond to lawful government requests
To enforce our Terms of Service
To protect our rights, property, users, or business interests

We do not sell your personal information to third parties.

Your Consent

By using our Platform and providing your information, you consent to the collection, storage, processing, and sharing of your information in accordance with this Privacy Policy.

Your Rights

You may have the right to:

Access your personal information
Correct inaccurate information
Update your information
Request deletion of your information
Withdraw consent for certain processing activities
Opt out of promotional communications

To exercise any of these rights, please contact us at:

Email: dwarikatrends@gmail.com

If you withdraw consent or refuse to provide information necessary for providing our services, we may be unable to process your orders or provide certain features of the Platform.

Data Retention

We retain personal information only for as long as necessary to:

Fulfil the purposes outlined in this Privacy Policy
Complete transactions
Resolve disputes
Enforce agreements
Comply with legal and regulatory obligations

Once retention is no longer required, we securely delete or anonymize the information.

Security Precautions

We implement reasonable technical, administrative, and physical security measures to protect your information against unauthorized access, misuse, alteration, or disclosure.

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

Choice / Opt-Out

Users may opt out of receiving promotional and marketing communications from us at any time.

To unsubscribe or update your communication preferences, please contact:

dwarikatrends@gmail.com

Service-related communications such as order confirmations, shipping updates, and account notifications may still be sent when necessary.

Profile Deactivation

You may request temporary deactivation of your account by contacting us.

During deactivation, you may lose access to:

Saved addresses
Wishlist items
Order history
Personalized recommendations

Profile Deletion

You may request permanent deletion of your account by contacting us.

Upon successful deletion:

Personal account information will be removed or anonymized where legally permissible.
Access to order history, saved addresses, wishlists, and account-related benefits may be lost.
Certain information may be retained where required by law, accounting requirements, fraud prevention measures, or dispute resolution purposes.

If there are pending orders, payments, returns, disputes, or legal obligations associated with your account, we may delay or refuse deletion until those matters are resolved.